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BlackBerry? Campaign Demonstrates Sales Uplift of Over 100% Print E-mail
Written by NOP World   
NOP Field Marketing's BlackBerry? team continue to show the value of product training in the many different sales channels of the mobile industry by completing their first training sessions with telesales staff in the online channel of a major UK mobile phone network.

The training, carried out at 3 regional telesales centres during February, was completed in conjunction with a staff incentive payable to both the telesales agents and their team managers.

The training involved the NOP/BlackBerry Brand Advocate training small groups of telesales agents on the BlackBerry 7100TM using a product specification sheet, a telesales script specific to the product and finally, but most importantly, hands on training on the device. Each attendee at the training received a small giveaway including pens, notebooks, key rings, etc. In addition, one lucky winner at each centre won a BlackBerry 7100.

To reinforce the BlackBerry message, the training was followed up in March with a series of road shows at each of the telesales centres. This involved the NOP/BlackBerry Brand Advocate spending half a day at each site offering hands on demonstrations of the device to any member of staff who wanted one.

The success of this new activity has been demonstrated in the increase of BlackBerry sales through this channel since February. The March sales figures show uplift on BlackBerry of more than 100%, therefore demonstrating the positive influence that an integrated campaign involving training, demonstration and an incentive can have on sales.

The NOP Field Marketing team continue to work with BlackBerry to forge more opportunities such as this and to help BlackBerry develop their presence in these new sales channels.?
 
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