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1. Steady Gains In Blogging By Marketers
(Market Research News/Latest Market Research Findings)

...l differences and the specific companies studied. For example, the University of Massachusetts Dartmouth Center for Marketing Research has found lower usage among Fortune 500 companies and higher ad...

2. Ipsos Offers A New ‘Engagement’ For Nancy Brigham
(Market Research News/Latest Company News And Announcements)

...hed Ipsos Open Thinking Exchange to improve respondent engagement. “I'm delighted to be here at Ipsos. The marketing research industry is experiencing a paradigm shift in how we conduct and...

3. uSamp Names Miller As CRO, Courtright As VP Client Services
(Market Research News/Latest Company News And Announcements)

...and is past Chair of the graduate school advisory board for the University of Wisconsin’s AC Nielsen Center for Marketing Research. Miller was co-founder of the EXPLOR Awards, presented annuall...

4. People In China Plan To Take The Longest Vacation
(Market Research News/Latest Market Research Findings)

... in all of three countries.   Research Panel Asia Inc.(RPA, Tokyo, Japan, CEO: Shogo Nakazato) which conducts marketing research in APAC has conducted an original survey in Japan, China and K...

5. Bullet Holes in Bombers:Operations Research and Management Science Applied to Marketing
(Conducting Market Research/Conducting Market Research Articles)

...onal and experiential backgrounds and different viewpoints in solving complicated problems is time-tested and proven. Marketing research is a member of the team and plays an important role in bringing...

6. The Planning Shop International Announces Oncology Business Unit
(Market Research News/Latest Market Research Findings)

...200 different types of cancer. Conducting oncology market research is challenging because it is difficult to find a marketing research agency that truly understands the therapeutic area as well as t...

7. Understanding Penalty Analysis
(Library of Research Articles/Consumer Research)

...o;too little” of the attribute of interest. Penalty analysis is but one of several methods used throughout the marketing research industry to reach conclusions related to the effects of a JAR v...

8. American Marketing Association Names Market Research Industry Leaders
(Market Research News/Latest Company News And Announcements)

...founder and managing partner of Anderson Analytics, LLC – to its inaugural “Four Under 40” list of marketing research industry leaders.The new award recognizes four marketing resear...

9. Meeting the Challenges of a Changing Marketplace: The Emotionally Driven Consumer
(Library of Research Articles/Consumer Research)

...al understanding for what truly is driving consumer behavior. Few frameworks exist that help brand owners, marketers, marketing researchers, designers, developers and sensory scientists understand how...

10. Crossing The Holistic Frontier
(Library of Research Articles/Consumer Research)

...rch of Deeper, Faster Consumer Insights David S. Lundahl, President & CEO of InsightsNow, Inc. Introduction The marketing research profession is standing at a crossroad. The way back is to a car...

11. Emotion Research
(Library of Research Articles/Consumer Research)

...ehavior. When it comes to emotion based research, there are many perspectives for what approach one might take. While marketing research has recognized the value of emotions for some time, every new r...

12. Consumer Confidence In Future A Growing Concern: Survey
(Research Findings/Economic Climate and Consumer Confidence)

...on you get from ABS brakes,” said Dr. Michael Antecol, vice-president of TNS Canadian Facts and director of the marketing research firm’s monthly tracking study. “Canadians seems to ...

13. Synovate Announces Launch Of Global Digital Centre Of Excellence
(Market Research News/Company News And Announcements January - June 2010)

Global market research firm Synovate today announced a major investment in marketing research in the digital environment through the creation of a Digital Centre of Excellence based in London, which

14. Sandeep Arora – Datamatics Research & Analytics Division Tops The Charts For ESOMAR
(Market Research News/Company News And Announcements January - June 2010)

The Best Research Paper Asia Pacific - 2010 The European Society for Opinion and Marketing Research (ESOMAR) is the world organisation for enabling better research into markets, consumers and soc

15. Consumer Confidence May Be Accelerating Out Of The Corner: Survey
(Research Findings/Economic Climate and Consumer Confidence)

...r on those major purchases,” said Dr. Michael Antecol, vice-president of TNS Canadian Facts and director of the marketing research firm’s monthly tracking study. The Present Situation Ind...

16. RPA Finds Differences By Region Regarding The Attitude Towards Expo 2010 Shanghai
(Research Findings/Advertising and Marketing)

Research Panel Asia Inc.(RPA, Tokyo, Japan, CEO: Shogo Nakazato)which conducts a marketing research in APAC with its 1.7million proprietary online panels covering regional top 3 markets, Japan, Chin

17. Ipsos Leaders to Take to the Podium At 2010 ARF Event
(Market Research News/Company News And Announcements January - June 2010)

The leading minds in advertising and marketing research are set to converge in New York, including a team of Ipsos research experts. Re:think 2010, the annual convention and exposition of the Adv

18. Enthusiasm for the 2010 Olympic Winter Games Remains Strong
(Research Findings/Sport/Leisure/Arts)

...phone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of researc...

19. Consumer Confidence Remains Flat: Survey
(Research Findings/Economic Climate and Consumer Confidence)

...nificant consumer spending,” said Dr. Michael Antecol, vice-president of TNS Canadian Facts and director of the marketing research firm’s monthly tracking study. When it comes to today, t...

20. Local Pressure For Olympic Podium Mounts
(Research Findings/Sport/Leisure/Arts)

...phone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of researc...

21. Beyond Funding - A Sponsor’s Guide to Effective Marketing Research
(Library of Research Articles/Designing and Conducting Research)

...rketing News, Jan 20, 2003, p 14, titled: 6 Steps During Initiation Critical to Efficacy) Author: Karole Friemann A marketing research project is effective if, and only if, it provides information t...

22. Choice Modeling For New Product Sales Forecasting
(Analysing Survey Data/Analysing Survey Data)

... Thomas is president and chief executive of Decision Analyst Inc. (www.decisionanalyst.com ), a leading international marketing research and marketing consulting firm. The company specializes in adve...

23. What is Copy Testing?
(Frequentlty Asked Questions/FAQs About Market Research)

Copy TestingCopy testing is more accurately a technique used as part of 'marketing research'. It is the analysis of an advert, often a TV ad (though print, radio and t

24. Flagship Social Marketing Research To Make Curries Healthier
(Market Research News/Company News And Announcements January - June 2010)

UK Market Research Agency DJS Research Ltd has been commissioned to work on a programme of research for the East Midlands beacon project: ‘Eat In, Eat Out, Eat Healthy’. This is one of ten

25. College Students Say Facebook Is The Only Social Networking Site That Really Matters
(Research Findings/Information Technology)

...onfidence level. About Anderson Analytics More than market research, Anderson Analytics is the first next generation marketing research consultancy to combine new technologies––such as li...

26. Confidence In Economy Continues To Creep Downward: Survey
(Research Findings/Economic Climate and Consumer Confidence)

...ant holiday shopping sales,” said Dr. Michael Antecol, vice-president of TNS Canadian Facts and director of the marketing research firm’s monthly tracking study. Each of the three indice...

27. GfK NOP Embraces Research Voice – The Marketing Research Quality Initiative That Puts People First
(Market Research News/Company News And Announcements July-December 2009)

...OP announces its support of Research Voice – the first data quality initiative to give voice to everyone in the marketing research industry – including the people who participate in resear...

28. Social Marketing Research Site Launched By DJS Research Ltd
(Market Research News/Company News And Announcements July-December 2009)

...esearch company, offering qualitative and quantitative market research services, today launched a new website: Social Marketing Research specifically aimed at highlighting their capabilities in condu...

29. Finn Raben Announced As ESOMAR Director General
(Market Research News/Company News And Announcements July-December 2009)

Finn Raben joined ESOMAR, the world organization for opinion and marketing research, as the new Director General on October 5th 2009. Raben comes to ESOMAR from Synovate, having spent most of his

30. Innerscope Research Appoints Media Marketing Research Leader Linda Dupree
(Market Research News/Company News And Announcements July-December 2009)

...cutive Vice President of Sales and Marketing Former Arbitron executive to lead growth of company’s expanding marketing research platforms Innerscope Research, the leader in biometric insig...