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1. BuzzCity: Tap The Unwired (Market Research News/Latest Market Research Findings) BuzzCity urges advertisers to tap local unwired market Increased opportunities with boom of mobile internet advertising 158 million advertising banners delivered during 2010's second quarter 2. Europe's Online Ad Market Continues To Grow Despite Recession (Research Findings/Advertising and Marketing) ...creases of 20% in 2008 and 40% in 2007, digital was the only advertising format to experience any increase last year. Internet advertising spending continued to grow in almost all of the 23 markets ... 3. GfK Measures Reach Of TV Advertising Campaign Electronically (Research Findings/Advertising and Marketing) ...dvertising campaign reach.# As a result, data on TV advertising reach, in addition to panel data for FMCG sales and Internet advertising reach, is now available from one source for media efficien... 4. GfK NOP Media partners with TNS Worldpanel and nurago... (Research Findings/Advertising and Marketing) ...dia Efficiency Panel to the market. For the first time, the UK marketing industry will have real empirical data linking internet advertising directly to sales and the ability to compare this with othe... 5. Global Survey Shows Seven In Ten People In Full Throes Of Digital Dependency (Research Findings/Information Technology) ...7%), the US (52%) and the UK (50%). Globally, almost exactly the same proportion (41%) would be willing to accept more internet advertising if they received a discount on their internet package. Span... 6. Younger People Want Entertaining Online Ads, Older Consumers Want Relevance And Usefulness (Research Findings/Advertising and Marketing) ...nd IAB Uk Conduct Research Into Essentials For Attention-Grabbing Online Ads A survey by Lightspeed Research and the Internet Advertising Bureau – the trade body for digital marketing in the ... 7. Mobile advertising hitting high levels (Research Findings/Telecommunications) ...rcent of respondents recalling advertising in India, compared to 48 percent in the UK and 22 percent in the US. Mobile Internet advertising was most common in the UK, with 16 percent of respondents r... 8. Nielsen And Wolters Kluwer Health Form Alliance To Measure Healthcare Landscape (Market Research News/Company News And Announcements May - December 2008) ... developed by the alliance directly link health related purchases to important influencers such as managed care, TV and Internet advertising, in-store merchandizing and physician recommendations.&nbsp... 9. TNS creates new integrated Advertising, media and digital intelligence unit called TNS Media (Market Research News/Company News and Announcements January-April 2008) ...he latest digital measurement solutions. According to the TNS media intelligence 2008 advertising forecast, spending on Internet advertising is expected to climb 14.4 percent in 2008, more than double... 10. Nielsen Online Market Intelligence Coverage Fast Growing with More than Two-Fifth of Portal Sites... (Market Research News/Company News and Announcements July-December 2007 ) ... and grateful for the support from the portals. Media planners and agencies can now gain a more complete picture of the Internet advertising market, which helps evaluate the effectiveness of their pro... 11. TNS announces strategy to combine its media intelligence and audience measurement operations (Market Research News/Company News and Announcements July-December 2007 ) ... TV audience measurement services. Online, TNS is already measuring internet audiences in Europe and Russia, and tracks internet advertising in a variety of markets including Europe and North America.... 12. DMA B2B Committee Drives Creation Of First Ever B2B Best Practice Alliance (Market Research News/Company News and Announcements July-December 2007 ) ... the ‘B2B Best Practice Alliance’, will cover 14 distinct areas of B2B marketing. It initially involves the Internet Advertising Bureau (IAB); the British Promotional Merchandise Associati... 13. Nielsen to Track Internet Advertising Dollars in Singapore (Market Research News/Company News and Announcements January-June 2007) NIELSEN TO TRACK INTERNET ADVERTISING DOLLARS IN SINGAPORE FORBES, HARDWARE ZONE, MICROSOFT AND YAHOO AMONG THE FIRST TO SUPPORT SINGAPORE, May 7, 2007 – The Nielsen Company today announced the 14. TNS creates new integrated Advertising, media and digital intelligence unit called TNS Media (Static Content)
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