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1. Fake Brands Recognising A Real Trend
(Market Research News/Latest Market Research Findings)

...nd and Pakize Schuchert-Gueler (Academy of Marketing Science Review, 2006). Their research included a series of focus groups in Germany, and included an analysis of the “cognitive dissonance&rdq...

2. Market Research Specialist B2B International Appoints New Research Executives Globally
(Market Research News/Latest Company News And Announcements)

..., Cristin analyses both qualitative and quantitative data, designs questionnaires, moderates and manages online focus groups, and develops presentations for clients.   An experienced market rese...

3. Bullet Holes in Bombers:Operations Research and Management Science Applied to Marketing
(Conducting Market Research/Conducting Market Research Articles)

... important role in bringing new information and new perspectives into the modeling process. Depth interviews, focus groups, ethnography, and surveys can bring the experience and knowledge of custome...

4. eConceptTest helps Businesses Find The Right Product For The Right People More Efficiently
(Market Research News/Latest Market Research Findings)

...rch’s unique ‘smart sourcing’ capabilities. Traditionally, marketers used small and confined focus groups or hall tests to gain any valuable consumer reaction and feedback before se...

5. Unlocking Your Product Research Performance
(Library of Research Articles/Consumer Research)

...part of the brain. To obtain a deeper understanding,we needed to talk to consumers face-to-face. Traditionally, focus groups are used to uncover underlying motivations and perceptions, but they take t...

6. 42 Market Research Launches Online Healthcare Panel
(Market Research News/Company News And Announcements January - June 2010)

... patient diaries and sales force evaluations. These services will be conducted through online surveys, online focus groups and online monitors. By entering the Indian market and developing its loca...

7. Initiating and Managing Employee Research
(Library of Research Articles/Designing and Conducting Research)

...be based on this research - Job functions of employees to be included - Type of research to be conducted (e.g.; focus groups, survey, interviews, etc.) - # of employees required to participate by each...

8. International Market Research Studies Double For Language Services Provider
(Market Research News/Company News And Announcements January - June 2010)

...tribution across geographies and a relatively low-cost base when compared to traditional field-based studies or focus groups. Another attraction for major retailers and global brands is that online p...

9. Study Finds Market Research Agencies Lag Clients In Key Web 2.0 Research Capabilities
(Research Findings/Market Research Industry Findings)

...f data sources.” Conversely, the study also found that research clients are more attached to traditional focus groups than suppliers and conduct them more often. “Clients have not abandon...

10. Synovate Money And Finance Survey Shows 58% Still Trust Financial Institutions
(Research Findings/General Finance)

...urther comments: "There is the social pressure to be less flashy in the downturn. We have participants in focus groups commenting that they requested not to have their luxury purchase put into t...

11. Why Not Spend?
(Research Findings/Economic Climate and Consumer Confidence)

...y the financial crisis. They are experiencing social pressure to be less flashy. "We have participants in focus groups telling us that they have requested that their luxury purchase not be place...

12. Synovate Global Study Reveals Car Buyer Mindset, Fears, Attitudes
(Research Findings/Automotive)

...Synovate Motoresearch conducted a global qualitative study between March and April 2009 involving 120 dedicated focus groups across 16 countries: Brazil, Russia, India, China, US, UK, France, Germany,...

13. Bazis IG To Provide Research Via Internet In Real Time
(Research Findings/Information Technology)

...G got the opportunity to broadcast qualitative surveys through ActiveGroup system. Now Bazis IG can provide focus groups and in-depth interviews broadcasting via Internet in real time, simultaneou...

14. AnswerLab Names Claudia Haase Director of Research
(Market Research News/Company News and Announcements January-June 2009)

...ngoing benchmarking. AnswerLab's methods include usability sessions, ethnography studies, mobile testing, focus groups, intercept surveys, and quantitative user experience evaluations. In 2008...

15. Research For Economic Recovery
(Research Findings/Economic Climate and Consumer Confidence)

...ut of an evaluation, a skills needs analysis or a learner consultation, before going ahead with online surveys, focus groups or other data collection methods. Second, to achieve its full potential, r...

16. Consumer Market Research
(Frequentlty Asked Questions/FAQs About Market Research)

...pposed to research that is carried out with businesses (B2B). Consumer Market Research can be qualitative (e.g. focus groups or depth interviews) or quantitative (e.g. structured telephone i...

17. 2CV Rolls Out International Network With North American Launch
(Market Research News/Company News and Announcements January-June 2009)

...an region. 2CV North America will provide a full suite of qual and quant methods, ranging from Ethnographies, Focus Groups and cultural analyses through to segmentations, concept testing and advance...

18. Incentives?
(Frequentlty Asked Questions/FAQs About Market Research)

...tract. This refers to the incentive that must be offered in order to persuade people to take part in surveys or focus groups etc.In normal life, people are more likely to undertake a task that will ev...

19. NEW STUDY FINDS PARENTS EMBRACE ALTERNATIVE TREATMENTS FOR CHILDREN’S ASTHMA
(Research Findings/Healthcare)

...nd changes in conversation volume. Social media analysis complements research methodologies such as surveys and focus groups. TNS Healthcare’s physician panels and other services can be used to ...

20. Dyads and Triads
(Frequentlty Asked Questions/FAQs About Market Research)

Dyads and Triads can be thought of as very small focus groups. However, unlike with focus groups, there is occassionally a connection between participants (i.e. husband and wi

21. What Are The Pros and Cons of Data Collection Methods?
(Frequentlty Asked Questions/FAQs About Market Research)

...response rates - facility exists for survey to be terminated What are the major advantages and disadvantages of focus groups? The advantages of focus groups are: Can include product demo's, visual...

22. Does Local Matter? The Role of Local Community in Peoples Lives - Helping Advertisers Connect
(Research Findings/Advertising and Marketing)

...rent ways that people engage with their local communities. A number of creative techniques were combined in the focus groups — respondents were asked to undertake a pre-task to create community ...

23. 1,000 And Counting
(Market Research News/Company News And Announcements May - December 2008)

...ich suits many people, and also very varied – short interviews, longer in-depth conversations, through to focus groups.  We‘re a happy and dedicated team…and the provision of a...

24. Online Market Research Site Launched by DJS Research Ltd
(Market Research News/Company News And Announcements May - December 2008)

...B2B Surveys (utilising panel respondents or your own customers) - Accompanied Surfing Interviews - Web Enabled Focus Groups - Web Enabled Hall Tests - Website Optimisation DJS Research offers a bes...

25. Qualitative Research Site Launched by DJS Research Ltd
(Market Research News/Company News and Announcements January-April 2008)

...ce-to-face depth interviews; - Market research paired depth interviews/triads; - Telephone depth Interviews; - Focus groups or group discussions; - Accompanied Shops or Intercepts; - Diary Research;...

26. TNS launches study to protect the future of the domestic travel and tourism market
(Research Findings/Travel And Tourism)

...oups, the 2008 proejct will utilise some innovative research techniques. Phase one will see the introduction of focus groups with primary aged children, moderated by specialist staff members. Online b...

27. BuzzBack Market Research Among Finalists for MRS/ASC Technology Effectiveness Award
(Market Research News/Company News and Announcements July-December 2007 )

...cellence and Effectiveness Awards Ceremony in London.In an age when consumers are less likely to participate in focus groups, telephone surveys and other time-worn tactics, BuzzBack has developed nove...

28. Log on to Leadership
(Market Research News/Company News and Announcements July-December 2007 )

...  Research began in October 2006, looking at what online resources were currently available and conducting focus groups with individuals of varying levels of leadership who worked in the private,...

29. New TNS BriefScape gives ad creatives a new dimension
(Market Research News/Company News and Announcements July-December 2007 )

...r a brand to use all of the options for one campaign!). BriefScape comes in at the beginning, using qualitative focus groups to identify how key brand messages and emotional positioning could be commu...

30. New Insight i-Suite(TM) 2.0 from SKOPOS
(Market Research News/Company News and Announcements July-December 2007 )

...lising rich media and respondent-generated content and interactive questioning. i-groupsTM: chat-style online focus groups for exploration and evaluation of markets, ideas, communications, etc. i-...