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1. Advertising Market Bounces Back
(Market Research News/Latest Market Research Findings)

...ir shampoo & conditioner, laundry detergent, mobile line services, bath additives, woman facial care and fast food. Radio adspend hit RM184 million, contributed by growth in spending by universit...

2. College Students Annoyed By Mobile Ads
(Market Research News/Latest Market Research Findings)

...dents. Among students who were interested in such deals, discounts for sit-down restaurants, cinemas and fast food were the top choices. Students have softened little in their attitudes toward mo...

3. A Preference For Low-Fat And Healthy Food
(Research Findings/Food and Drink)

... This figure has continuously increased since 2003, from 63% to 74%. Correspondingly, Germans are consuming fast food less often. In 2003, 10% of those surveyed still ate French fries, hotdogs and bu...

4. A Matter Of Taste? Synovate Survey "Weighs" Food Issues
(Research Findings/Lifestyle)

...tacos, nibbling on nuggets and chowing down on chips? A third of Canadian respondents surveyed say they like fast food too much to give it up. But many make themselves feel better by paying for their...

5. This year's number one fast food nation… (would you like fries with that?)
(Research Findings/Food and Drink)

...the United States of America (US) and the United Kingdom (UK) have populations that consume large amounts of fast food. Indeed, last year's number one fast food nation was the UK with 45% agre...

6. The Pizza Paradox
(Research Findings/Food and Drink)

...and chowing-down on chips. More than a third of all respondents across the 12 markets surveyed say they like fast food too much to give it up. But many of these people seem to make themselves feel...

7. FMCG And The Recession
(Research Findings/Food and Drink)

... many meals at home, yet increasingly look for ways to cut back on spending, often by eating at lower-priced fast food and takeaway locations. While trading down is quite apparent in some markets, in...

8. Financial Crisis Set to Realign Consumer Spending in China
(Research Findings/Economic Climate and Consumer Confidence)

...erages than buy a cheaper alternative. Those surveyed said they will first sacrifice expenditure on Western fast food restaurants and high-risk financial investments. Spend on entertainment looks set...

9. Top 10 Consumer Trends For 2009
(Research Findings/Retail: General)

...he best messages will focus on the bright side of home cooking such as making memories cooking together etc. Fast food chains are already jumping on the bandwagon. In the USA, KFC is promoting its &#...

10. Going Global? Better Think Local Instead
(Research Findings/Retail: General)

...mdash;lest we forget—in marketing. Look at McDonald's. With 31,900 locations in 118 countries, the fast food giant boasts that it serves 50 million people every day. But when McDonald's ...

11. Pleasure Revenge - Hedonism Fighting Back
(Research Findings/Lifestyle)

...d or merely a fad. If you decide it's a trend, then look for creative ways to work within the trend; As fast food companies are likely to be subject to increased regulatory control in the future,...

12. The Good Life Helps Brits Make A Little Go A Long Way
(Research Findings/Lifestyle)

...home entertainment rather than going out, and preparing food at home rather than buying from restaurants and fast food outlets. But there is also the emotional benefits of these cut backs as they will...

13. Kids And Teens Eating Habits Somewhat Better Than Expected
(Research Findings/Nutrition)

...quo;s important to eat a balanced diet.” Two in five (41%) said they liked the trend towards healthier fast food. Still, the number one fast food restaurant visited by youth is McDonald’s...

14. What is the Mystery Shopper Technique?
(Frequentlty Asked Questions/FAQs About Market Research)

...rly the ideas behind this kind of research are fundamental to all brands where customer service is the key - fast food outlets or airlines for instance. However, it is also used within the front offic...

15. Country Watch: Evolving Egyptian market still faces major challenges
(Research Findings/Food and Drink)

...tlets, their share of value sales is around 40%. Boasting significantly higher average sales per outlet than fast food outlets or cafes, full-service restaurants in Egypt are very much an urban phenom...

16. Heinz Ketchup Ranks No. 1 in Overall Brand Equity, According to New Study
(Research Findings/Advertising and Marketing)

...verages   Hertz  Car Rental   Sony Televisions  Consumer Electronics   Subway  Fast Food   Visa  Financial Services   Neosporin  Pharma – Over t...

17. Dining Out Declines
(Research Findings/Lifestyle)

...The recession is taking a toll, but certain innovations can help restaurants succeed.” Morris looks to fast food and fast casual (i.e. Panera Bread), both of which have done well with value pric...

18. Top 10 consumer trends in Russia
(Research Findings/Economic Climate and Consumer Confidence)

...aving inherited their housing from the state following the collapse of communism. As well as the grocery and fast food sector, retailers of durable goods have benefited the most, starting with a boom ...

19. All roads lead to Alsea in Latin American consumer foodservice
(Research Findings/Food and Drink)

...Alsea holds commanding positions in specialist coffee shops, casual dining, 100% home delivery/takeaway, and fast food. What's more, the company's size and resources allow it to realise econom...

20. Eight for 08
(Research Findings/Food and Drink)

...ting trends sure to transform the American menu in 2008. Shaking and stirring everything from fine dining to fast food, these menu changes are sure to satisfy appetites, taste buds and health concerns...

21. Something for everyone: Concepts continue to merge as operators reach out to new markets, new...
(Research Findings/Food and Drink)

...stry—some of the world's fastest growing new chains have been those that straddle the line between fast food and full-service dining, offering new combinations of quality, fast service, and ...

22. Burger King aiming for Asian expansion
(Research Findings/Food and Drink)

...la Becker Date published: 10 Sep 2007 After years of seeing outlet numbers in decline or modest growth, the fast food chain is embarking on ambitious plans to build its brand internationally, with a ...

23. 2008 Olympics: expansion opportunity for foodservice
(Research Findings/Sport/Leisure/Arts)

...agrave; Pizza and Cold Stone Creamery have all announced expansion plans. Many new stores (many of which are fast food drive-thrus) have opened in Olympic host cities over the past few months; Starbuc...

24. A profile of NFL fans at Super Bowl time
(Research Findings/Media)

...;                 58%   Fast Food Restaurants* McDonalds         &nbsp...

25. Hearty growth for Gastro-Intestinal remedies
(Research Findings/Pharmaceutical)

...ed on the tables of fine dining restaurants, Britain has simultaneously seen rising demand for takeaways and fast food, often high in fat and low in nutritional value. All this and the rise of binge d...

26. Takeaways and fast food take off
(Research Findings/Food and Drink)

Takeaways and fast food take off as time-strapped consumers stop cooking, by Euromonitor International The market for takeaways and fast food is booming as on-the-go consumers increasingly look for qu

27. Quality counts in the UK Consumer Foodservice market
(Research Findings/Food and Drink)

...s to offer a wider range of healthier alternatives. According to Euromonitor International's report, the fast food sector has been impacted most of all by this trend. McDonalds has taken the lion&...

28. Chain-giants gain ground in the battle for UK eating-out
(Research Findings/Food and Drink)

... consumer foodservice market sales in 2005, up from 29% in 1999. They are becoming particularly important in fast food, cafés/bars and self-service cafeteria sectors in the UK. Where does their...

29. Sugar And Fat Under Fire Children To Get Healthier Food
(Research Findings/Nutrition)

... and parents to change the way children eat. Euromonitor International explores what could be the end of the fast food and sugar fuelled party. Child centred marketing equals big business with childre...

30. Dining Out Review: Fast Casual Restaurants
(Research Findings/Food and Drink)

...egory. The category has been able to successfully blend the quality of family casual with the convenience of fast food, appealing primarily to adults. "An increased interest in healthy eating, et...