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1. Why Would I Use Exploratory Research?
(Frequentlty Asked Questions/FAQs About Market Research)

Because exploratory research can be less useful than other forms in aiding marketing decisions, dismissing can be an easy mistake to make. Because exploratory research can be less useful than other fo

2. Exploratory Research, By DJS Research Ltd
(Frequentlty Asked Questions/FAQs About Market Research)

...example, just because we know that 3G phones exist, it doesn’t necessarily mean that we understand how they work. Exploratory research can help in this instance. Differing mainly in design from ...

3. When should I use Focus Groups in Qualitative Research?
(Frequentlty Asked Questions/FAQs About Market Research)

... at ease talking in a group with people who have had similar experiences rather than with a moderator alone Conducting exploratory research           To see further informati...

4. MORI - new commissions
(Market Research News/Company News and Announcements 2005)

...d in 2004. •?MORI is delighted to have been commissioned by The Guide Dogs for the Blind Association to carry out exploratory research among guide dog owners, to gauge their views of Guide Dog's...

5. MORI - new commissions
(Market Research News/Company News and Announcements 2005)

...d in 2004. •?MORI is delighted to have been commissioned by The Guide Dogs for the Blind Association to carry out exploratory research among guide dog owners, to gauge their views of Guide Dog's...