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1. Energy Drink Market Experiences A Jolt In Sales
(Market Research News/Latest Market Research Findings)

But stalls in attracting new customers, reports Mintel According to exclusive Mintel research, energy drinks/shots manufacturers are having difficulties attracting new customers, despite a 136% i

2. Company Watch: Red Bull on a hiding to nothing with cola entry
(Research Findings/Soft Drinks)

Author: Rob Walker - Date published: 11 Apr 2008 Red Bull is the undisputed champion of the energy drinks market, but, warns Euromonitor International, its proposed entry into the cola category could

3. NPD Watch: US Energy Drinks, Playboy rolls into town
(Research Findings/Soft Drinks)

...hrives on shock and awe, the entry of Playboy Energy (Play Beverages LLC) is not too much of a surprise and with energy drinks currently the most dynamic sector in the US beverages industry, you can s...

4. Women and alcohol
(Research Findings/Alcoholic Drinks)

...gredient in any cocktail or fashionable drinks concoction – for example vodka is now regularly served with energy drinks. Further evidence to support this idea, is found when looking at where wo...

5. Red Bull plans Asian expansion
(Research Findings/Soft Drinks)

...Red Bull's rapid international expansion has earned it the undisputed number one position in the world's energy drinks market, according to Euromonitor International. In the face of growing co...

6. Americans Get A Boost From High Energy Cocktails
(Research Findings/Alcoholic Drinks)

Americans Get A Boost From High Energy Cocktails $3.2 Billion Energy Drinks Market Sees Additional Push from the Club Crowd Chicago (April 25, 2007)-With more than $3.2 billion in sales last year, it

7. Enviga The Energy Drink With A Female Touch
(Research Findings/Soft Drinks)

...ergy levels. Dual effects will attract female market Women have so far been uninspired by the existing range of energy drinks, which typically are perceived as the most macho of all the soft drink ca...

8. Satiety The Latest Craze Or A Passing Phase?
(Research Findings/Pharmaceutical)

...huge hit in Asia. Manufacturers need to market satiety-inducing soft drinks in the same way as sports drinks and energy drinks to capture the male audience. By highlighting the energy-boosting and per...

9. Health and wellness drives the future of soft drinks
(Research Findings/Soft Drinks)

...rth US$113.5 billion in 2005, according to Euromonitor International. Functional soft drinks, such as sports and energy drinks are also now posing a challenge to carbonates, by appealing to consumers ...

10. FABs Boom in Russia
(Research Findings/FMCG)

...il. Recently, the combination of alcohol and energising extracts of guarana or taurin, that are normally used in energy drinks, have become extremely popular among young consumers who live in the big ...

11. Energy Drink Sales Set to Reach ?1 Billion
(Research Findings/Soft Drinks)

...ing drinks to an incredible ?1 in every ?5 spent on soft drinks. Today's 24/7 lifestyle is driving the sales of energy drinks, with volume having increased by an impressive 75% and value by some 71% ...

12. FABs boom in Russia
(Research Findings/Alcoholic Drinks)

...il. Recently, the combination of alcohol and energising extracts of guarana or taurin, that are normally used in energy drinks, have become extremely popular among young consumers who live in the big ...