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1. Why Would I Use Exploratory Research?
(Frequentlty Asked Questions/FAQs About Market Research)

...esearch project can be built. For example, if exploratory research identifies the key decision makers in a marketplace, descriptive research can then be used to target them thus allowing for greater e...

2. Descriptive Research, By DJS Research Ltd
(Frequentlty Asked Questions/FAQs About Market Research)

This research is the most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening.  This research is the most commonly use

3. Exploratory Research, By DJS Research Ltd
(Frequentlty Asked Questions/FAQs About Market Research)

... mean that we understand how they work. Exploratory research can help in this instance. Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper ...