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There are 155 entries in this glossary.
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| Term |
Definition |
| Unbiased Estimator |
An unbiased estimator is when the mean of the sample distribution and the estimated distribution is equal. |
| Unbiased Samples |
These are samples that derive from an unbiased source thus ensuring that any sampling error is a result of the randomness and nothing else. |
| Unidimensional scaling |
These are proceedures that are designed purely to measure only one single attribute of an object or respondent.
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| Unipolar |
This is an ordinal scale which has a positive end and a negative end. |
| Unstructured observation |
Unstructured observation is where a study takes place with an observer or moderator simply watching and taking notes on the behaviour on display. |
| Unstructured Segmentation |
This is the process of market segmentation which uses data and analysis when no previous ideas or views are held regarding the segmentation of that particular market in any way.
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