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There are 155 entries in this glossary.
T
| Term |
Definition |
| T-Test |
When a sample is too small to use a Z -test to analyse the results, a T-test is used to analyse a single mean value. |
| Tabulation |
Tabulation is simply placing the results and data obtained from research into data tables. (See cross tabulation)
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| Target Population |
The basic term for the population that is being studied.
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| Test Market |
A test market is used as a trial market for a new product or service.
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| Time series analysis |
During this form of analysis, data is recorded at set intervals in time. |
| Topic Guide |
A topic guide is a brief guide which is used by a researcher in qualitative research interviews or groups discussions. It enables the interview to retain relevance and ensures that the project meets the initial research objectives.
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| Tracking |
Tracking refers to studies that monitor consumer behaviour towards a product, brand or service over a period of time and is carried out over a longer timescale than ad-hoc research. (See FAQ insert) |
| Trimmed Mean |
The trimmed mean is obtained by taking a percentage of the high and the low levels of data and then finding the mean.
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| Two Way Focus Groups |
This is where one focus group observes another and then discusses what they have taken from the observation.
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