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There are 155 entries in this glossary.
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| Term |
Definition |
| Research Design |
Also known as a market research briefing, this is a basic plan which guides the data collection and analysis phases of the research project. It acts as a framework which details the type of information to be collected, the data sources and the data collection procedure. |
| Research Report |
The research report is the compilation of findings from a piece of research. These findings are normally presented in the form of a report or a Powerpoint document.
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| Respondent |
A respondent is the person whose views and opinions are required by the researcher.
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| Response Bias |
Response bias is the term for innacurate reponse data which could have been caused by a number of factors such as monotony, tiredness, aiming to please etc.
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