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There are 155 entries in this glossary.
H
| Term |
Definition |
| Hall Test |
During this procedure, a number of repondents are invited to attend a fixed location (traditionally a hall from which the term originates) and then are asked to respond to stimuli, usually individually.
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| Hedonic Scale |
This scale is used to measure the generalised overall views and opinions of a product or service. |
| Heteroscedasticity |
Heteroscendasticity is the term used to express a non-consistant variance during regression analysis.
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| Homogenous Groups |
Groups in which the people or objects are extremely similar if not identical in their characteristics or behaviour.
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| Homoscendasticity |
The opposite of heteroscendasticity. It is used to describe a state of constant variance in regression analysis.
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| Household |
The generic term used to describe every person living in one unit of housing. |
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