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There are 155 entries in this glossary.
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| Term |
Definition |
| Editing |
Editing is the procedure that takes place in order to enure that a questionnaire has been correctly completed.
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| Elasticity |
Elasticity is used to measure the exact amount of volume shift responding to the variable under scrutiny.
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| Element Sampling |
During this procedure, every unit in a specific poulation has an equal probablity of being chosen for research.
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| Enabling Technique |
This is a technique that is used within a qualitative interview that allows the respondent to articulate their views.
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| ERG |
Employee Research Group (The ERG does not current operate online, however, a postal address and other contact details are listed below)
Peter Goudge 51 Dalkeith Road
Harpenden
Hertfordshire, AL5 5PP
United Kingdom |
| ERN |
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| ESOMAR |
Vondelstraat 172
1054 GV AMSTERDAM
The Netherlands
Tel: +31 20 664 21 41
Fax: +31 20 664 29 22 |
| Estimate |
An estimate is an assumption based upon a smaller sample that is then applied as a hypothesis for a whole population.
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| Experimental design |
This is a test wherby the researcher performing it has control over one, or a few independent variables and manipulates them to retreive the most relevant data.
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| Exploratory Research |
Used in the early stages of the decision-making process, exploratory research is used to assess the situation in hand with the minimum cost and time possible. The process must be flexible due to the unknown quantities that may be encountered. Versatility and a wide-ranged approach to the preliminary investigation are key. The exploratory research can draw on interviews, observations, group interviews, secondary data sources and case histories.
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