| Making Privacy a Brand Asset |
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Tuesday, 28 August 2012 |
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Hits : 1337 |
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FREE Webinar @ 1:00pm ET / 10:00am PT
With the emergence of "Big Data", companies are concerned over how to effectively leverage massive databases of personal information, while consumers are more concerned than ever about the privacy of their data in corporate hands.
In this new frontier, it's imperative to reach key audiences in your marketing campaigns without crossing the "creepy" line. TRUSTe and Harris Interactive have conducted a comprehensive, nationwide survey of consumers to measure their privacy attitudes and behaviors. Join John Gamble, Senior Manager, Privacy Policy Management at TRUSTe, to learn:
- A deep understanding of consumer privacy concerns around targeted ads and mobile apps
- Key insights into how privacy concerns can limit engagement, and
- Strategies for embedding privacy-by-design into marketing campaigns
Register Here |
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