|Latinosphere: Marketing to Latinos in the Age of Digital
Tuesday, 07 August 2012
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@ 1:00pm ET / 10:00am PT
Latinos in the US are out-performing most other ethnic groups in digital, social, mobile media. Why is this happening? What does this mean to marketers? What are the smartest businesses, non-profits, political campaigns doing?
Digital marketing consultants Gustavo Razzetti and Giovanni Rodriguez will address the emerging role that Latinos are playing in the marketplace and outline the new paradigms that marketers need to consider in order to succeed.
One of the main themes: how Latinos are technology leaders (in using social media, mobile, etc.) and how this has transformed them as outliers and leaders in the digital world.
In this 60 minute webinar, you'll learn:
What are the new paradigms?
What are the demographics shifts?
What are the social changes?
What are the digital and social media trends?
What are the Latino digital behavior
How Latinos are Using Social Media
Latinos & Politics
As a bonus, all registrants will receive the first digital copy of Latinosphere: Marketing to Latinos in the Age of Digital, authored by Gustavo Razzetti and Giovanni Rodriguez, regular contributors to the ClickZ Marketing to Latino column.
This 100+ page e-book, will cover a wide range of topics on best practices, worst practices, and important trends. "Latinosphere" is designed to "reset the bar on how marketers interact with one the of the world's most powerful and influential metatribes."
phone: +1 800-955-2719