| Foodservice in 2012: Global Recession 2.0? |
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Thursday, 23 August 2012, 09:00 - 10:00 |
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Free webinar
Time: 9:00 AM CST / 3:00 PM BST
Speaker: Michael Schaefer, Head of Global Consumer Foodservice Research
Duration: 1 hour, including a 15 minute question and answer session
With the global outlook growing more precarious by the day, the need for operators to leverage the lessons of a difficult four years is more pressing than ever. In this presentation, Michael Schaefer, Head of Global Consumer Foodservice Research at Euromonitor International, discusses the many avenues to growth which can still be found in both developed and emerging markets alike.
As has long been the case, versatility and flexibility remain vital elements of a successful global strategy, with operators increasingly forced to straddle multiple formats, dayparts, and consumer groups, often in the same market. Yet within this complicated environment lies real opportunity: after years of sluggish growth, developed-market consumers are far less concerned about format than they are about value, with operators across a wide range of categories now competing for an ever-larger share of total eating occasions.
Likewise, while the vast range of income levels and regional cultures in many emerging markets demand a multi-pronged strategy, they also promise real rewards for operators able to get the formula right.
Key Points:
- While a renewed global recession remains a real possibility, the last four years offer ample lessons in sustaining growth;
- The rise of the “format-agnostic” consumer has put a much wider range of eating occasions in play in developed markets, particularly for quick-service operators;
- Though emerging markets remain the centre of growth, there is no one strategy; in every single market, a multi-tiered approach is vital;
- Global expansion is no longer a game played by a handful of major chains; opportunities exist for small- and mid-sized chains able to combine the right concept and the right partner
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Register here |
Location: Webinar
Contact: http://www.euromonitor.com/contact-us |
