| Understanding How Key Customer Life Events Drive Brand Innovation |
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Tuesday, 19 June 2012, 13:00 - 14:00 |
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Speaker: Jim Whaley, Questback
Consumers are faced with brand decisions everyday - from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose sight of. But today, brands must understand key milestones and triggers in a customer's life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.
As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents "Understanding How Key Consumer Life Events Drive Brand Innovation."
During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today:
- Understanding key customer-event touchpoints;
- Aligning marketing communications and your agency partners with new media realities;
- Incorporating insights into business process; and
- How to best share information with key stakeholders in your organization for decision support.
Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he'll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customers and their buying behaviors.
Register Here
Please mention your priority code: 7GSKK8F |
Location: Webinar
Contact: Phone: 888.670.8200 Email:
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