| Mapping the Ideal Customer Experience. Habits that lead to Truth. Pain. Delight |
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Tuesday, 22 May 2012, 10:30 - 11:30 |
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Humans are complex. We make decisions every day that are shaped by interactions with people, places and other influences along our way. Many executives recognize that conducting customer research can help them address the “customer experience flat line”--the place where there is nothing special about the experience they provide their customers, or where no matter how many surveys or projects they do, they cannot seem to move their performance scores. Unfortunately, not all types of research can solve customer experience problems. Other research techniques emphasize stated importance based on the recollection of past experiences. Unfortunately, humans don’t easily describe the real and often even subconscious reasons they make decisions. We need new tools!
Introducing Ideal Customer Experience, or ICE – an effective and flexible solution for capturing details of customer experiences, attitudes and behaviors in map form and providing synthesized maps to guide customer experience improvements. ICE generates immediately actionable insights which enable organizations to deliver differentiated experiences and break the customer experience flat line. For more than a decade, Ipsos Loyalty has been the leader in mapping customer journeys.
Please join us for a 60-minute introductory webinar to learn how ICE can help you:
- Get maximum depth of insight into your customer experiences
- Determine the best opportunities to customer experience improvements that generate real value
- Understand how leading global companies have leveraged customer experience maps to enhance and embed their customer strategy
- Advance your organization past the flat lines that limit customer growth, restrict share of wallet, and invite competitors to attack.
10:30am PT / 12:30pm CT / 1:30pm ET
Register Here
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Location: Webinar |
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