PBIRG Annual Conference

Ensure you are competing to win by joining Ipsos Healthcare at this year's annual general meeting.

While at the conference, don't miss your opportunity to hear Ipsos Healthcare's Chief Research Officer, Paul Synderman, discuss the efficiency of investigating the buying process by leveraging both primary research (HDM) and secondary research (audit data).

Monday, May 21 @ 3:00 - 4:00pm
The Healthcare Buying Process: It Takes Two 2 Tango Research Insight through Comprehensive Methodology Optimization

Understanding the flow of patients through the many steps of the healthcare system is often crucial to the effective marketing of any healthcare product, device or service. From pre-launch through patent expiry, the success of a brand will be critically dependent on the extent to which drivers of appropriate brand use are optimized and key barriers to adoption and utilization are overcome.

Attendees will gain an understanding of a methodology that seeks to optimize research resources that are often considered to be competing data alternatives rather than collaborative insight partners.

The goals of this session:
- Understanding the planning and implementation steps
   
- Understanding specific informational areas
   
- Guidance on how to assure appropriate alignment
   
- How the integrated design results in a Buying Process
   
- Long-term benefits of the integrated approach

To learn more about the conference, please visit the PBIRG website .

To learn more about our Healthcare Dynamics Model, please click here.http://www.ipsos-na.com/products-tools/marketing/health-pharmaceuticals-product/healthcare-dynamics-model.aspx

Register Here