| eMarketer Webinar: How & Why B2B Marketers are Turning to Social Media |
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Thursday, 17 May 2012, 13:00 - 14:00 |
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More business-to-business companies are using social media as part of their marketing mix. Some have found that LinkedIn is an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter, YouTube and even Google+, are helping B2B firms reach customers in new ways.
Please join us for this free webinar featuring eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
This webinar will address these key questions:
• How can leveraging social media help B2B companies?
• What sites, tactics and strategies are B2B marketers including in their social media outreach?
• What can B2B marketers learn from companies such as Intel, Cisco and AT&T about how to effectively use social media?
Register Here |
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Location: Webinar |
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