| !Si! Sim! Making Good on Mobile's Global Promise |
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Tuesday, 15 May 2012, 17:00 - 18:00 |
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Engaging respondents in Latin and South America
Mobile research is gaining in acceptance, but researchers still struggle to identify the right ways to apply the method and be confident with the results. Learn how one global CPG company used a mobile study to collect category and brand penetration data in emerging markets, performing comparisons of respondent, panelist and census demographics to ensure statistical validity of the results.
Mobile research is often hyped as the "optimal solution" for global studies. It has the advantage of providing access to consumers who have limited landline service, or no traditional internet access.
Learn how one global CPG company leveraged mobile surveys to better understand their competitive position in developing markets. In this webinar you will learn how to:
- Leverage the high penetration of mobile phones in developing countries
- Implement mobile studies to augment panels and intercepts
- Understand what data cleaning might be needed to stabilise mobile sample
- See how to leverage mobile to assess brand awareness, consideration and penetration in developing markets Register Here |
Location: Webinar
Contact:
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+31 20 589 7800 |
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