Social Media in the Marketing Mix—Global Best Practices

Join eMarketer Principal Analyst Debra Aho Williamson to learn:

Marketers face unique challenges when they extend their social media presence globally. Creating effective social media marketing campaigns in multiple countries requires companies to know local languages and cultures and to respond to consumers 24/7 in multiple time zones.

Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson as she explores how marketers can best budget, plan, execute and measure their global social media marketing initiatives.

The webinar will address these key questions:
- How are marketers creating and executing global social media campaigns?
    
- How can companies overcome cultural, language and other barriers when doing social media marketing?
    
- What are the best practices for businesses to manage their social media presence around the world?
    
- What are the pros and cons of using worldwide social media such as Facebook or Twitter vs. working with local social platforms?

Register Here