| The Future of Online Testing |
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Thursday, 12 April 2012, 13:00 - 14:00 |
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Hits : 1618 |
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Presenter:
Joe Stanhope, Senior Analyst, Forrester Research, Inc.
Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads, and other topics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.
This webinar will discuss:
- How to prepare for successful testing
- Segmentation strategies
- The importance of digital intelligence to drive testing and targeting
Join us at this webinar to learn best practices from an industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double-digit increases in conversion rates and online sales.
Register Here
Please mention priority code: 6N3E26B |
Location: Webinar
Contact: T: +61 2 9080 4090 F: +61 2 9299 3109 E-Mail:
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