Insights that Drive Innovation

Meeting Description:
Every market researcher dreams of providing the breakthrough insight that revolutionizes their company and its industry. Every researcher hopes to provide insights that fuel the success of new products, advertising and packaging.  Such success comes in part from casting a wide net when it comes to innovation and insights.

Join popular bloggers Jeffrey Henning and Tamara Barber of Affinnova as they discuss the challenges with the traditional “idea funnel” and how new methods of concept testing and concept optimization can unleash the insights that every researcher desires.

You’ll learn:
• How concept optimization differs from concept testing
• How the two methods can work together
• How the secret of “divergent collaboration” improves concept preference performance by 60%
• How to unlock insights that double launch rates and more than double in-market success

Presenters:
Jeffrey Henning, Chief Marketing Officer, Affinnova
Tamara Barber, Senior Director, Strategic Marketing, Affinnova

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