| The Audience Measurement Event |
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From Monday, 21 May 2012
To Wednesday, 23 May 2012
Every day |
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The Audience Measurement Event is focused on the business value and actionability of understanding and translating consumer media consumption. The event features a robust agenda filled with real-world case-studies (from industry leaders including AT&T, Microsoft, Google, Time Warner Cable, TiVO, Hearst Magazine, Turner Broadcasting and more! ) and new, never before seen content by visionary thinkers and future forward industry pioneers.
The result is a more comprehensive view on creating your ideal media mix strategy. Download the full conference brochure.
Keynotes include:
~ David Eagleman, Renowned Neuroscientist, Author, Incognito: The Secret Lives of the Brain
~Deb Roy, Director, Cognitive Machines Group, MIT Media Labs, Co-Founder, Bluefin Labs
~Kit Yarrow, Consumer Psychologist, Golden Gate University, Author, GenBuy
~Michael Holmes, Director, Insight & Research, Ball State University Center for Media Design
Content Focus Areas:
- Consumer Centric Approaches
- Measurement & Advantage Analytics
- Brand Engagement
- Path to Purchase
- Consumption & Multi-Tasking Patterns
- Content vs. Monetization
- Media Integration
- Consumer Trends
- The Future Media Landscape
- Consumer Lifetime Value
Registration Information:
Please mention your priority code: 64FK4VB
Online: Click Here |
Location: Radisson Blu Aqua Hotel, Chicago,IL
Contact: Telephone: +1.941.554.3500 Email:
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