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Definition of Market Research
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Measuring Social Media Success Print
Thursday, 19 January 2012, 13:00 - 14:00 Hits : 6141
Free eMarketer webinar

Featuring eMarketer Principal Analyst Debra Aho Williamson.

Counting "likes" and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It's not surprising, then, that marketers consider calculating return on investment to be the top challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.

Join Debra as she addresses the following key questions:
Why is it important for marketers to get social media measurement right?
Why do marketers believe effective measurement is a challenge?
What metrics do marketers pay attention to to determine social media marketing success?
How can marketers focus on the metrics that matter to their business?

Please click here to register.

We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording the day after the webinar.
Location: Webinar



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