|Asia Pacific 2012 - Asia kaleidoscope
From Sunday, 15 April 2012
To Tuesday, 17 April 2012
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|Simultaneous translation in Chinese and English will be provided at the conference
ESOMAR Asia Pacific 2012 will give you exclusive insight into how the region is gaining a global competitive advantage within the areas of innovation, adaptation and customisation for client needs.
Join ESOMAR at Asia Pacific 2012 in Shanghai to learn how Asian social transformation is impacting the world order.
Hear from global and local brands on how they ensure customer insights drive business growth; Learn about the latest tools and techniques being used in Asia to understand consumers better.
The programme will feature two days of exclusive content, dynamic presentations, satellite events, and a one-stop-shopping exhibition displaying tools and services on offer for the Asia market. Highlights include:
Meeting the 2020 Chinese consumers
McKinsey and Company Shanghai
The consumer market in China is set to become the world's second largest by 2020. This presentation uncovers growth opportunities in the next decade and how companies can become well positioned for it.
The Rise of Micro-Multinationals
Cross-Tab Marketing Services
A new breed of entrepreneurs is creating "micro-multinationals", organizations that are global from day one. The micro-multinational is now a reality and is radically changing the way we do research by helping smaller firms compete effectively to win business from global research firms. Learn more about this new competitor!
Learn more about
~ Trends and marketing directions for local and international companies
~ Cooperative strategic partnership of large and boutique agencies with their business partners
~ Exciting approaches in Social Media research, Mobile research and Gamification
~Learning skills sessions to maintain the demand and the quality of insight in the region
~ Hear from top brands on how they ensure their business relevance in this exciting growth market. Presentations and case studies from Unilever, Pepsico, Google, Intel, Kraft, AIA Insurance Group, LG, and many more!
~ Learn the newest approaches that make market research essential for decision making in the region
~Network with colleagues from the region and beyond in a friendly and informal environment
~Take home new inspiration - new ideas - new contacts - new business!
Early-bird fee deadline: 27 January, 2012
Location: Le Royal Mťridien Shanghai, 789 Nanjing Road East, Shanghai, 200001, China
+31 20 589 7800