| B2B Lead Generation—Using Content to Acquire New Customers |
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Wednesday, 30 November 2011, 13:00 - 14:00 |
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Free eMarketer webinar, featuring eMarketer Writer/Analyst Lauren Fisher.
For B2B marketers, keeping the sales pipeline stocked with quality leads is a never-ending task. Today, as buyers increasingly demand solutions as well as products, marketers need to attract customers with more than direct sales messages.
Join Lauren and learn how you can use content marketing to attract and convert solution-seeking prospects into new customers.
Key takeaways include:
~ How marketers can effectively use content marketing to generate and nurture B2B leads
~ Formats and topics best suited for B2B content marketing and factors to consider when crafting a strategy
~ Examples of how marketers are using content marketing effectively
Please click here to register.
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Location: Webinar
Contact: Phone: (212) 204-1495 Fax:(212) 204-1514 E-mail:
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