Choosing a name with confidence using new research techniques

Selecting the right name for your product or service is one of the most important decisions a company can make – yet many traditional naming research studies create more questions than confidence.

Can we risk something abstract? Does your category call for a name that is literal?   In addition, what does well in brainstorming or qualitative might not pass muster with a broader audience who may be rating a name purely on appeal.

With this webinar, BuzzBack invites you to learn new techniques for naming.  Through case studies, we'll demonstrate how you can integrate online qualitative techniques with scores and quantitative metrics to understand:

what your name communicates and why visuals and imagery associated with the name emotional reactions elicited how memorable your name is

For over 10 years, we have conducted hundreds of global naming studies for today's top consumer, pharmaceutical and financial companies. And many of the names we've tested are names of products in market today.

Featured Speaker:
Brendan Light, SVP, Research & Development, BuzzBack Market Research

Brendan has been leading research development and best-practices for BuzzBack, with recent recognition by the Advertising Research Foundation as a Great Mind winner for Innovation. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack's research offerings, he pioneered BuzzBack's award-winning and patent-pending eCollage and Verbatim Viewer technology, and leads a broad team of future development and research strategy for BuzzBack.

He continues to focus on leveraging the transformative powers of the internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. He has over 10 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/381109592