| Measuring the Unmeasurable: A New Approach to Informing Media Planning |
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Wednesday, 19 October 2011, 10:00 - 11:00 |
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Speakers: John Hallward, Ipsos ASI, Global Director of New Product Development and Gordon Bingham, Ipsos ASI, President Tracking & Brand Equity
Join two well-seasoned, experienced ad tracking experts as they talk about the most appropriate approach to media planning and share some “lessons learned” about media scheduling.
During this presentation, you will hear about the problems with the current media paradigm, discover the more appropriate focus, and learn how to "make measurable what is not so" (to quote Galileo).
Attendees will leave this presentation with a greater appreciation of what matters, and what to do about it.
Register Now . Space is limited.
Time: 10am PT / 1pm ET (60 Minutes) |
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Location: Webinar |
Conducting Market Research 
