Wikicountability: How Gen Y’s Insurers Will Be Mutual 2.0

The Market Research Event
The Market Research Event is the only conference in the world that you can trust to cover the latest and greatest in how research can be used to affect change and drive your business forward.

This will be a thought-provoking session that will explore new ways to think about how the system of insurance can become more effective and efficient through consumer accountability. The panel of experts in health care, insurance and social movements will combine the key elements of experience and innovation to envision a future that has not yet been invented but is grounded in the principles of mutuality that created insurance in the first place, and resonates deeply with Gen Y in particular.

The speakers will examine how the insurance industry is dependent upon collective behavior to make the system work, and how the emergence of mass social connectivity can create “uber” transparency. They will cite other industries that are far less dependent upon the principles of mutuality but have leveraged it in a more effective way than the insurance industry has.

This includes lessons from Amazon, Groupon and Mint.com as well as the power of Wiki and social media that can create insurance as a bilateral agreement. Hang on to your hats. This one is only for those insurance leaders who want to lead revolutionary versus evolutionary change.

What you will learn:
- Examples of industries that “blinked” and were reinvented by someone else

- Examination of the role of government in creating a better solution

- How the principles of mutuality and accountability can drive better results

- How to take lessons from outsiders in other industries

- How to foster innovative thinking in their corporate cultures

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/191665489

Use priority code MWS0038Email