| Buying Display Ad Inventory |
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Thursday, 25 August 2011, 13:00 - 14:00 |
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Free eMarketer webinar
Featuring eMarketer Principal Analyst David Hallerman.
David will help make sense of the display ad market and discuss its projected growth and importance to marketers.
What you'll learn:
The primary methods and channels for buying display ad inventory (premium direct, ad networks, exchanges, DSPs, RTB) along with an overview of benefits and drawbacks for buyers
Different approaches to targeting, and how they influence where marketers buy their ad inventory
The difficulty and necessity of integrating ad inventory purchases across channels
Please click here to register. |
Location: Webinar
Contact: Phone: (212) 204-1495 Fax:(212) 204-1514 E-mail:
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