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Definition of Market Research
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Exploring the Consumer world of Exercise and Nutrition through Social Media Listening Print
Thursday, 28 July 2011, 11:00 - 12:00 Hits : 2142

Join industry expert Alec Maki, Vice President of Product Development at InsightsNow.

During this time, Alec will discuss findings uncovered using social media listening to understand the consumer space around exercise and nutrition.  He’ll address how social media provides an opportunity to identify unmet consumer needs by listening to what they talk about in their lives.  

Alec will also share how to overcome the challenge of making sense of the millions of online conversations about exercise and nutrition that are happening every day.

WHO SHOULD ATTEND:
Consumer Insights and Innovation Leaders with interest in any of the following:

Understanding unmet consumer needs.
Using social media research as a listening tool.
Exploring the consumer world of Exercise and Nutrition. Discovering new product opportunities. Improving research efforts at the front-end of innovation.

Information on the webinar can be found here :

Location: Webinar
Contact: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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