| The International Shopper Insights in Action Conference |
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From Wednesday, 12 October 2011
To Friday, 14 October 2011
Every day |
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Hear Tesco's anticipated Keynote Presentation:
Life Beyond the Store: Understanding Your Customer in Their Consumer Lives
Maria Sealey, Head of Insights, Tesco
Her Story
In order to truly understand their customers, Tesco recently embarked on a research project that tracked a diverse set of families and segments through their out of store lives to gain a more holistic understanding of their cultural and personal drivers.
A wide variety of research methods were used including at home ethnography, in-store tracking, interviews and more to create a multi-tiered systematic. Insights from this research study are being used to develop new products, create more relevant in-store communications and more.
In this session, you will hear how Tesco developed this research project, what they learned from it and how they're putting insights into action.
Download the conference programme for full session details Register by 22 July Save up to £300 off the standard & onsite rate.
Registration Details:
Mention Priority Code: 4XAUQLC |
Location: Marriott Hotel, Prague, Czech Republic
Contact: Telephone: +1.941.554.3500 Email:
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