eMarketer Webinar: Secrets to Online Marketing Success

In an era when new platforms like social networks, online video and mobile are upending the entire trillion dollar media and marketing landscape—and consumers are empowered to resist marketing pitches like never before—companies large and small need a bulletproof game plan for their digital marketing programs.

Join eMarketer CEO Geoff Ramsey, co-author of the new book "Digital Impact: Two Secrets to Online Marketing Success," as he outlines creative approaches for engaging with consumers and shares proven techniques for measurement that work for every digital channel.

Key takeaways will include:
• The 7 most important digital marketing metrics
• How to achieve ROI from your social media efforts
• How to create a deeper level of engagement with consumers who are increasingly resistant to advertising messages
• Which digital marketing communications work best at attracting consumers

Register here