Understanding Brand Passion

A New Approach to Brand Assessment in the Age of Consumer Control

Consumer relationships with brands have always been complex. In today’s hyper-networked environment, where people have increasing control of a brand’s destiny, the nature of those relationships is evolving.

Brands have the power to evoke passion among consumers, and understanding and harnessing that passion is critical to long-term success.
 
This Webinar will discuss the concept and measurement of Brand Passion, and will present a recent case study in the Retail industry to illustrate Market Probe’s IMPACT+ approach.
 
Judith Ricker, Executive Vice President, Brand Research
A frequent speaker at international industry conferences, and responsible for research leading to multiple advertising awards, Judy has spent over 20 years investigating the complex relationships between brands and people.  

She has pioneered research approaches designed to understand the nature and drivers of the dynamic bonds formed with strong brands.

For more information and to register click here