| Integrating Search and Display—Tactics for More Effective Advertising |
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Thursday, 19 May 2011, 13:00 - 14:00 |
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Free eMarketer webinar,
Featuring eMarketer Principal Analyst David Hallerman.
Search and display bring distinct strengths to the marketing plan and they typically complement each other.
Both are projected to expand significantly in 2011 and 2012. But the ways in which companies buy, integrate and measure the two interactive ad formats needs improvement.
Join us for:
Tips on optimizing your online ad spending through effective integration of search and display
Best practices to increase conversion
Techniques for creating an attribution model that enables you to build and measure holistic display and search campaigns
Why it's important to analyze the combined effects of display and search through the traditional purchase funnel
Please click here to register.
We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording following the webinar. |
Location: Webinar
Contact:
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