Stop digging in the data: Automation is the key to instant insight—and action

Join the experts from Web Analytics Demystified and IBM as they demonstrate how automation can save you more than time and effort—it can also boost the relevance of every campaign, increase customer loyalty and drive revenue.

Learn how to shift away from the labor-intensive approach, where direction is set based on analyst-driven insight mining, to an automated system, where insights are surfaced instantly, and targeted actions are triggered to increase online conversions.

You will learn:
How to shorten the timeline between insight and action by automating campaign analysis

New ways to increase relevancy by targeting messages based on instant insight

Strategies for driving conversions & increasing loyalty by providing tailored experiences customers demand

10:00 AM Pacific
1:00 PM Eastern Duration 1 hour

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