Qualitative 2011 Embrace, Inspire and Celebrate!

Qualitative Research

Change Agent for Brand Innovation and Success

Change is all around us - and in the research world - embracing this change separates the good from the best. Now is the time to be inspired, embrace the new opportunities that qualitative research presents and celebrate the positive contribution that it makes to business.


The Call for Speakers for ESOMAR's Qualitative 2011 conference is now open!

Qualitative 2011 'Embrace, Inspire and Celebrate!' is a celebration of the positive contribution qualitative research makes to business with real impact to the bottom line.

Facilitating dialogues
Explore the best approaches researchers can use to connect marketers and consumers.

The Analysis frame
A wealth of insights can now be uncovered through new online and digital platforms. But, what is required to take this analysis forward?

Exchange, learn, flourish!
What role will developing markets play in the future of research and how can both developed and developing markets benefit from each other and contribute positively to global research?

Deliver, communicate, impact!
Effective communication in a time scarce business is essential. Learnings that live longer than the presentation itself are a prerequisite for research to drive success.

In a world of accelerating deadlines, we are looking to highlight best practices in effectively communicating the outcomes and recommendations from research projects to clients.

Getting inspired and celebrating success
We are looking for true success stories derived from the application of excellent qualitative research that contributed to brand success and acted as change agent.

Deadline for submissions: 17 June, 2011