| Why New Products Succeed |
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Wednesday, 25 May 2011, 11:00 - 12:00 |
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With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”
Join marketing and research expert, Joel Rubinson, President and Founder of Rubinson Partners, Inc. and new Strategic Partner of InsightsNow, along with Dave Lundahl, President and Chief Executive Officer of InsightsNow, on Wednesday, May 25th at 11am (PST).
During the 60 minute session, Joel and Dave will identify key factors that have changed in the market and how consumers are driving product success, not marketing initiatives.
They’ll also reveal specific factors affecting why products succeed, through relevant case studies.
Key Takeaways:
• How and where to find the right opportunities for new product success.
• How to inspire creativity using a new behavior-driven framework.
• Processes for getting new product idea’s using contemporary methods.
• Effective techniques for determining which ideas are “winners.”
Webinar Registration
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Location: Webinar |
Market Research Process 
