| MEASURING EMOTIONS |
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Thursday, 09 June 2011 |
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Quantifying a love affair
In combination with ESOMAR Summer Academy 2011
The importance of emotions in building strong relationships between brands and consumers cannot be under estimated. Defining emotion and measuring consumer emotions towards brands is more difficult. In this session you can expect to:
* Gain understanding of the emotional relationship between consumers and brands.
* Get an overview of the new theories in the field of neuromarketing that are enriching our understanding of consumers' emotions towards brands.
* Understand how brands seek to develop the emotional connections with their consumers and how market researchers can use various techniques to help brands measure the strength and nature of these emotional bonds.
Registration |
Location: Eurocenter 2, 11th floor Barbara Strozzilaan 384 1083 HN Amsterdam The Netherlands
Contact:
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