Video Advertising Engagement—Trends for Marketers

Featuring eMarketer Principal Analyst David Hallerman.

As online video advertising spending soars, the pressure to prove video’s value is also increasing. Advertisers are taking a more holistic view of video—shifting dollars beyond TV and utilizing mobile and online video to more effectively engage their target audience.

However, calculating the return on video advertising can be difficult. In this webinar, David will help you navigate the video advertising market and show you how marketers are using video to engage their audience.

Key takeaways include:
What are the primary metrics for measuring video engagement?
What kind of targeting can be done with video?
How do consumer control, viral ads and social media work together to enhance video engagement?
How can sponsored video content create engagement?

Please click here to register.

We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording following the webinar.