| Taming the social networking giant |
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Thursday, 19 May 2011, 14:30 - 17:30 |
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Target group
This is a critical event for anyone interested in increasing their market research effectiveness. Including, but not limited to researchers, right through to marketing directors and brand managers – both within market research agencies, as well as in-house market research functions of any brand operating in Europe.
What are you getting from this webinar?
For market researchers, the questions around social media are getting more and more challenging.
What does the rise in social media use mean for reaching and engaging research participants in Europe? Are social networks our allies or adversaries in bringing more people into our respondent pool? How can we unleash social media’s power—and use it to strengthen rather than compete with survey research?
SSI is now completing a pan-European study to learn the answers—and we’ll reveal our European findings for the first time at this free Webinar. Join us on May 19th for a program that may transform how you approach market research!
During this session you will:
* Learn the results of SSI’s groundbreaking study on who’s really using social media…for what activities…how often…and through which sites (plus what’s driving their actions and preferences);
* Find out which new developments people are planning to adopt and why;
* Explore concerns around privacy—from companies “listening in” on sites to broadcasting locations—and what they mean for you;
* Examine how research respondents say they want you to communicate with them—and why.
Register |
Location: Webinar
Contact:
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