| The Future of Market Research |
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Wednesday, 30 March 2011, 11:00 - 12:00 |
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Where Sensory Scientists and Market Researchers are Headed
The way to innovate new products has changed. It has become a behavior driven market.
Marketing Researchers and Sensory Scientists are encouraged to join forces and focus on the cues that drive behavior – forcing them to overcome the apparent disconnect they’re faced with.
Therefore, you have to ask yourself, “Are you prepared to play your part in the innovation process?”
Join industry professionals, Kimberley A. Greenwood – Principal Consultant at InsightsNow and Alec Maki – Product Manager at InsightsNow on Wednesday, March 30th at 11am (PST).
During this 60 minute session, Kimberley and Alec will identify the changes that are taking place in the innovation process, propose a new way of thinking about how to redesign your program and recommend methods for breaking down the barriers between Marketing Researchers and Sensory Scientists.
Focus Areas:
* Impact of the New Economy
* Defining the Key Players
* Getting Past the "Gray Area" of Product Development and Brand Development
* Why a Mutual Approach is Essential to Innovation |
Location: Webinar
Contact: Erika Lundahl 541-231-1576
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Conducting Market Research 
