| Express Yourself! Activities and Tools that Unlock a Consumer's Mind |
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Thursday, 24 February 2011, 11:00 - 12:00 |
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As humans, expressing our thoughts and feelings about our experiences in words is a challenge.
As researchers, understanding a consumer's emotional connection with a product and how it's used in-context is one key to successful innovation.
On Thursday, February 24th at 11am (PST), Greg Stucky - Chief Research Officer at InsightsNow and Steve August - Chief Executive Officer and Founder of Revelation, Inc. will address how to overcome the long standing problem of gathering consumer feedback.
They'll also unveil examples of activity-based techniques and tools that are changing the way researchers are observing and dialoguing with consumers.
Topics for Discussion:
* Why a Picture is Worth a 1,000 Words
* Value of Activity-Based Research
* Impact of Today's Communication Tools
* How Diaries and Journals Still Fit in Qualitative Studies
Registration
https://www2.gotomeeting.com/register/305601746
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Location: Webinar
Contact:
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