Wal-Mart in 2011 – Could Global Growth Affect Performance in the US?

10:00 - 11:00AM Eastern Standard Time and in Europe - 14:00- 15.00GMT
Length: One hour which includes a question and answer session

Join Euromonitor for a free webinar

Speakers:
Jon Wright - Global Retailing Industry Manager  
Antonia Branston - Senior Retailing Industry Analyst

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As the world’s largest retailer Wal-Mart casts a shadow across retailing markets worldwide while also dominating manufacturers, but in 2010 the mantle of invincibility began to slip.

Wal-Mart enters 2011 burdened by six successive quarters of declining sales growth in its home market.  Some of the issues were self-inflicted through its strict adherence to the Project Impact initiative, but other problems remain with shoppers switching purchases to other retailers and channels.

Many US consumers are asking questions about what value means for them...and deciding that Wal-Mart is not the answer.

Internationally, however, the company is taking great strides forward. With expansion into Africa particularly, format innovations, the adoption of the EDLP model in further markets and centralised buying becoming increasingly important. Wal-Mart’s plans are taking it into a number of new areas – both geographically and strategically – but with non-US stores accounting for only 25% of sales, how long will the company have to wait before its emerging market activities become as important to the bottom line as its domestic stores?

Euromonitor will look at whether Wal-Mart’s strategies at home and abroad are succeeding, and discuss how its strategy is informing and being informed by global trends in retailing in 2010/2011.

We will examine the company’s Project Impact initiative and what this means for manufacturers, how this is impacting on its private label strategy and look at the company’s format innovations and global expansion.

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