The Globalpark MRC Awards are being introduced at the third annual Mobile Research Conference.
The Mobile Research Conference (#MRC2011) is an international event for market researchers and brand managers looking to leverage mobile phones for consumer engagement and data capture.
The MRC Awards aim to encourage and recognize innovation in conducting market research through mobile devices. Engaging with and capturing measurable, data-driven insights from consumers is critical for all business types. The mobile channel opens up new possibilities to get more immediate, in-the-moment and intimate input from individuals that might otherwise be missed.
Corporate, agency and academic researchers who have had success with mobile research are encouraged to enter online at mobileresearchconference.com. Judges from the MRC 2011 programme committee, led by Dr Liz Nelson and representing some of the best minds in the industry, are searching for cutting-edge examples of mobile research in action, and groundbreaking ‘insights’ unforeseen through traditional modes. Extra kudos will be given for flair, creativity and the ability to demonstrate clear business value.
Winners will be announced at the cocktail reception on the first night of the Mobile Research Conference – 18 April 2011 – at the five-star Mayfair Hotel in central London.
Entrants who apply online before December 10th can simultaneously submit their paper for consideration within the two day programme.
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