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Tuesday, 26 October 2010, 11:00 - 12:00 |
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Effectively Apply Custom Product Line Optimization Techniques
As consumers become more inundated with product choices – putting your best, most competitive product line on the shelf that will gain you market share and increase success is becoming more crucial. So, you’re probably wondering, “How do I know which products are going to perform the best?”
Join Product Manager, Alec Maki and Strategic Accounts Associate, Liz Yandall on Tuesday, October 26th 2010 at 11am (PST). During this time, they’ll uncover product line optimization leading practices and how to identify which product line to put into market using Tournament, TURF, Shapley and Opportunity Score.
Topics for Discussion:
* Narrowing concepts and optimizing a line simultaneously using Tournament.
* Using purchase choice to go beyond purchase intent.
* Classic TURF measures.
* How to go beyond TURF and traditional measures.
* Leveraging Opportunity Score for your brand.
Register Here |
Location: Webinar
Contact:
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Conducting Market Research 
