|The power of storytelling and narrative
Sunday, 12 September 2010
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|Creating compelling presentations
In combination with Congress - Odyssey 2010
Final presentations are often the most critical (and perhaps the only) opportunity a researcher has to communicate key findings, insights, conclusions and recommend action. The effectiveness of these events is all too often undermined by a diligent but uninspiring structure that tends to follow a scientific paper, with major emphasis on sharing a large number of findings which may or may not build a case for a recommendation. Much less time is often spent on conclusions or implications. While effective in written reports, this approach often fails with a live audience.
These presentations are not nearly as impactful as they could be because they lack their own momentum, usually because they fail to tell a story. In addition, adherence to the scientific method also leads to a dry, unemotional delivery style that may garner respect for the researcher, but does not engage the audience.
To address these issues, this workshop will focus on creative ways of developing a storyline, relying on the techniques of storytelling, that depart substantially from traditional approaches. Structures borrowed from various art forms, including music, as well as literary techniques, will be suggested as more effective ways of engaging the audience through the manipulation of expectations.
The workshop will teach participants how to build presentations around key learning, not findings. Simple techniques to distil insights and implications from data will be included. Applications are particularly relevant for those drawing on multiple sources of information.
The key take-aways will be an entirely new approach to the process of pulling together presentations, really a new way of thinking about their output, as well as specific tools that can be drawn upon.
Specific topics will include how various structures – effective sequencing – can be used to manipulate expectation. Examples from famous literary works and musical forms will be used.
Another topic will explore various literary and rhetorical techniques, such as the use of metaphors, humour, sarcasm, etc. and how they can be applied to survey and other data to enhance impact.
The workshop will involve a great deal of interactivity, with specific short assignments given throughout the session.
During the final portion, participants will be asked to recast a pre-selected report, study, etc. they bring in, applying the techniques learned earlier in the session, and present this back to the group.
The workshop The power of storytelling and narrative on WORKSHOP DAY 1 is combined with the workshop Presenting on WORKSHOP DAY 2. Delegates are not required to attend both workshops.