INSIGHT GENERATION

Understanding insight driven innovation

In combination with ESOMAR Summer Workshop Academy 2010

Workshop overview
Insights are a multi-facetted concept, crucial throughout any innovation cycle. Generating insights is a constant stream of learning, interpreting, applying and then going back to learning.

This process of knowledge development can be called "Insighting" -- Insights should be seen as a verb not a noun.

The workshop will take you on an Insighting journey and will teach how to structure an innovation process, how to leverage insights from the research into tangible solutions for consumers and last but not least the audience will experiences what it means to co-create as a multi-disciplinary team.
In this highly participative day you can expect to:

* Gain insight into the practicalities of Insighting through situational interview techniques and connecting statements.

* Explore what group collective wisdom is, how it works and how it can become a key factor to successful insight generation.

* By going through a real time process participants will understand how process and methodologies fit with the different stages of insighting

* Grasp the theoretical background about how innovation processes are often run in companies and how they often fail. Look at suggestions on how to take a systematic way forward.

Please note:
"Insight Generation" on 5 July is combined with "Transferring and Applying Insights Impactfully" on 8 July. Delegates are not required to attend both workshops.

Level
Intermediate

Register Here